$12,000
average roofing replacement job value
Roofing
View full service detailsRoofing jobs are worth $8,000–$25,000. Most die because nobody followed up twice.
A homeowner gets three roofing quotes. All three companies are qualified. The one that wins is almost always the one that followed up most consistently — not the cheapest and not the fastest.
A roofing company sending 6 quotes per week and closing 30% is losing an estimated 2–3 additional jobs per month recoverable with consistent follow-up. At $12,000 average job value, that's $24,000–$36,000.
3
average competing quotes a homeowner receives
30%
of cold roofing quotes recoverable with structured follow-up
You need this if any of these sound familiar
You send the quote and the homeowner disappears for 2 weeks
You follow up once by phone and assume they went with someone else
Your sales reps are handling active jobs and new leads — not chasing old quotes
Storm season means quote volume spikes and manual follow-up falls apart
You're losing high-value jobs to companies with a better follow-up system, not a better price
How it works
Roofing quote goes out — automated sequence begins
Quote Win-Back starts a multi-touch follow-up sequence immediately. Day 2: a friendly check-in. Day 5: a reminder of what the quote covers and why it's fair. Day 10: a soft call-to-action with a clear next step.
Homeowner re-engages on their timeline
Big-ticket decisions take time. The sequence creates multiple touchpoints so when the homeowner is ready, your company is front of mind — not a competitor who followed up while you moved on.
Won jobs close, cold ones get a win-back offer
Closed quotes are removed from the sequence. After 30 days of no response, a final win-back message is sent with a time-limited incentive before the lead is archived.
What you can expect
Roofing companies using Quote Win-Back typically recover 2–4 additional jobs per month from their existing quote pipeline. At a $12,000 average job value, that's $24,000–$48,000 per month in revenue from leads already generated.
Common questions
How do roofing companies win more quotes without lowering prices?
Consistent follow-up wins more roofing jobs than lower prices. Homeowners comparing multiple quotes default to the company that stays in contact most professionally. A structured 3-touch follow-up sequence is the most reliable way to improve close rate without cutting margin.
What should a roofing quote follow-up sequence look like?
A 3-touch sequence works well for roofing: Day 2 — a check-in asking if they have questions. Day 5 — a brief message reinforcing the value and scope of the quote. Day 10 — a clear call-to-action offering a call to discuss next steps. Tone should be helpful, not pushy.