Stop wasting time on fake leads before they reach your team.
Best when paid lead volume is high and team is burning time on fake or unresponsive submissions.
Best fit signals
Team is chasing leads that never respond or have fake contact info
Paid ad leads include obvious spam or duplicate submissions
No filter between form submission and CRM or phone queue
Owner suspects a meaningful slice of lead volume is garbage
Honest rollout framing
Rollout profile
Representative profile: 6-person HVAC company running paid Google ads with 80-120 leads per month and significant no-response rate.
Representative rollout profile only. Lead quality improvement depends on source mix, form design, and current spam rate.
Baseline
Team calls every submitted lead regardless of quality. 25-35% of submissions show no answer, wrong number, or obvious duplicate.
Launch state
Lead scoring and verification workflow goes live. Real leads route to callback queue within 30 seconds. Suspect leads receive one verification text.
First 30 days
First 30-day target: cut unproductive call attempts by half and give the team a clear quality signal on every new lead.
Trigger to handoff to result
Trigger
New lead arrives
A form submission, ad lead, or inbound contact enters the pipeline.
Score
AI quality check
The lead is scored against phone validity, email format, duplicate signals, and intent patterns.
Route
Real leads go fast, suspects get a check
Clean leads reach the team immediately. Borderline leads get a one-step verification prompt.
Outcome
Junk archived, real leads worked
The team only touches verified opportunities. Quality score and archive log update automatically.
Step 1
Every inbound lead is scored against spam, duplicate, and intent signals.
Step 2
High-confidence real leads route immediately to the team queue.
Step 3
Borderline leads receive a one-step verification text or email.
Step 4
No-response or confirmed spam leads are archived with a reason logged.
What is included
Inbound lead scoring against spam and intent signals
Duplicate detection across submissions
One-step SMS or email verification for borderline leads
Routing logic to team queue vs. archive
Quality score log by source
Guardrails
Does not auto-reject leads without a verification step
Does not score based on demographic data
Escalates edge cases to a human for review
All archived leads remain accessible for manual audit
Not for teams with fully inbound organic leads, referral-only pipelines, or manual one-by-one outreach.
What we need from you
Lead source or form submission path
CRM or queue where leads currently land
Approval on verification message wording
Definition of high-value vs. low-priority lead type
Spam or archive destination
What we measure in month one
Lead quality score distribution
Time wasted on unresponsive leads
Verification response rate
Archive rate by source
Compare the other starting points
Start with the bottleneck that hurts most now.
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